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12 Tips to Convert Visitors into Customers on Your eCommerce Website

In today’s fast-paced world having a website is crucial to your business’ survival.

Clients want instant answers when they want it and have limitless options as to where to seek it.
While having an ecommerce website that is optimized and properly aligned to your business goals can be both lucrative and essential when you become the go to site for your potential customers.
But how do you turn new visitors into paying customers?

The two key objectives you need are optimization and your conversion rate.

Optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to potential clients.
Conversion rate optimization specifically deals with changes you can make to your site to encourage visitors to complete a desired action like making a purchase or social sharing of products.
You might have a site that sees hundreds of visitors a month – but those numbers mean nothing if those visitors aren’t completing the action you made the site for.
And while there is no exact formula for raising your conversion rate, there are certainly good practices to get you started.

1. Make the goal of your website clear 

Make sure that you clearly state what your ecommerce website is for and what products you sell as well as why they should get it from you and no one else.
Once that is developed, make sure that the design, messages, media, content, services and overall experience mirror that so that customers know exactly why they are at your site.

2. Identify your ideal visitor and target them directly

Your website cannot target everyone, it’s simply not possible.
The goal for a high conversion rate is to turn site visitors into customers is knowing who your customers are and their internet behaviors.
Tailoring your web design for the target market will always yield the best conversion rates.

3. Make your web design easy to navigate

You might have the best looking website in the world but if your average customer can’t find what they need, chances are they will leave.
If your website is a virtual storefront then you need to be mindful of how many click throughs it takes to buy items from your website.
The longer the process is for your customer, the more likely they are to leave without checking out.
Make sure site navigation is clear.
Don’t forget about mobile users, either.
More and more internet users access the web through a mobile device and not having a site developed for that access means a loss of those potential customers.

4. Make data-driven decisions when optimizing your site 

Traffic insight is a powerful data source, researching on Google Analytics is a tremendous help.
Use it to make changes and find the story behind your visitor’s experience on your site.
Where are people exiting the most?
What do trends say about your site’s usability?

5. Don’t overlook opportunities for SEO

Being visible online doesn’t happen over night.
Having a website that has an SEO friendly framework and staying up-to-date with search trends and algorithms takes strategy and time.
Make sure that pages have accurate titles, proper meta tags and relevant keywords.
Don’t be fooled into thinking this is a one time deal.
SEO takes a constant effort to stay competitive and relevant.

6. Diversify your marketing strategies

Don’t fall into the trap of thinking that paid ads are good enough to maintain a web presence.
The cost of bids for keywords is expensive and can easily go up even more depending on competition, this strategy alone will not be sustainable or profitable in the long run.
Instead, combine PPC and paid ads with organic search optimization, a consistent social media presence and email campaigns.
Not all customers experience the internet the same so only utilizing one strategy could potentially isolate a large potential customer base.

7. Giving your clients confidence in your store

Since there is no actual store in online transactions, you need to establish trust between you and your clients.
Always have an “About Us” page to allow site visitors the chance to get to know about you and what you do on a slightly deeper level.
Post testimonials from past customers to show that you have experience and a positive reputation.
If you sell products from your site, consider utilizing customer reviews on the products and services you offer.

8. Make Call to Actions simple

We have all seen the fill-in forms on websites that tend to end in endless junk emails.
People are becoming more weary of giving out their personal information so if you want a visitor to give something to you, then you have to offer them something in return.
Maybe you offer a special or a one-time coupon.
With an offer of some sort of perceived value, visitors will feel more mutual about the transaction and may be more likely to convert to customers in the long run.
Stick to name and email only in your form.

9. Match the message of your PPC and paid ads to your Unique Value Proposition and website experience

If a visitor clicks an ad for a free estimate and the site doesn’t match that expectation, chances are they will bounce out.
Ads need to match the offerings of your site.
Make sure that all things related to your site from the color schemes to the pictures, ads, copy and forms fit the same message.
Mixed messages make customers feel lost and like they stumbled on the wrong page.

10. Keep a consistent flow of relevant content

Content is king with Google rankings.
When Google retrieves search results for a visitor, it seeks to find the most useful information for the query.
Adding content such as blog posts, articles, pictures and videos not only gives you another forum for keyword-rich copy, it also serves your customer by providing unique information and education about what you offer.

11. Using Social Media to build relationships with your customers

Having a Social Media presence is an absolute must and be an extension to your web presence.
Sharing content and company announcements via social media allows your customers to share your information within their own social circles.
Social media also allows your customers to interact with you on a social level through comments, reviews and posts which makes your business both relatable and responsive to their needs.

12. A web design that sets the business apart from your competitors

With everyone using pre designed templates for their websites, having a unique website is an absolute must.
In order to get this important aspect right, you will need the help of Reboot Websites.
We know the best ways to design websites that leave a lasting impression with your customers.
We also help grow your online business and never will leave you on your own.

Join our Online family

Domain Registration

You know you need to register a domain, but do you know why?  Here is some interesting information to help guide you through this surprisingly intriguing element of your business set-up!

Registering a domain for your business has many benefits, ranging from good marketing practice to maintaining online ownership of your businesses presence.  In order for us to adequately understand the essence of domain name registration, the reasons behind it and how you can go about registering a domain for your business, let us begin at the very beginning…  Take a trip back.. in… time…

The History of the Domain Name:

The first domain name was Symbolics.com. It was registered in 1985, to a computer hardware manufacturer that no longer exists!

Verisign’s Q3 Industry brief states that in 1985, there was a “whopping total of 6 domain names registered in the world.”

Thanks to the dawn of the email and newsgroups in the ‘70s, it became a problem to be able to locate computers connected on networks.  Answering this problem, in 1972, IANA (Internet Assigned Numbers Authority) was created by the U.S Defence Department Agency.  They assigned a unique number to each computer connected to their network and tracking became standardized.  This method, the TCP/IP network technology was the most widely adopted communication protocol for locating and connecting computers.

Over time, it became increasingly evident that the number system was difficult to remember and use, so in 1984, the University of Wisconson developed and helped standardize the first name server.  This converted names into numbers, making it easier for people to remember their domain names, but still allowing the protocol to work in the same way.  Thanks to this monumental change, we have our modern era of the internet!

1985: 6 domain names registered 

2010: 196 million domain names registered 

2017: 265 million domain names registered!!

Jump a little forward in time and in 1992, domain names went from being completely government owned, to be being partially privatized.  This was a big deal, because commercial competition meant that prices dropped significantly!  This was also helped along by the formation of ICANN. (Internet Corporation for Assigned Names and Numbers) This meant that small businesses, education institutions and pretty much anyone, could now register their own domains…. good news for you and us!

The World Wide Web was released in 1991!

Back to the present…. let’s look at some more current information about registering a domain…

Why You Should Register a Domain For Your Business:

Having a domain name is the online equivalent of real estate.  It shows your presence, it’s your flag in the ground, laying claim to your hard-earned winnings. (ie. Your business)  It is also how the internet finds businesses.. it is the internet’s addressing scheme.

Having your own domain has many benefits and one of them is that it gives your business a professional online presence.  Clients are far more likely to trust a business, and hand over their money, to one that looks professional and is easy to locate.  The beauty of the internet is that you can create the reality you wish to portray, so even if your business is new or small, having your own domain and well set-up and functioning website will portray a successful, professional front to clients.

Of course marketing is of the utmost importance and having an online presence allows your business to be at the top of people’s minds when they are searching online.  Being in prospective clients’ consciousness means that even if they saw your business by accident the first time, you will be who they contact when they legitimately need your services or products in the future…. and having a strong online presence will make it that much easier for them to find you when it counts!

Why a Registered Domain, and Not a Free One?

It’s true!  There are ways of getting a free domain name, and many businesses use them.  But here are some reasons for you to stay away from this tempting, yet bad idea…

  1. A free domain will have the company’s name as part of your web address, eg. wixsite.com/sitename/page-url. 
  2. A paid domain name will simply have your name, eg. Sitename.com
  3. It looks professional to have a short and simple address that clearly states your business name.
  4. Having your own domain name means you can take it with you, should you change web hosts or servers. This allows you to maintain your corporate identity and branding that you have worked so hard to build.

*Watch this space for a future article on corporate branding!!*

  1. Every little bit of good marketing and business practice goes a long way in helping to make your business a success, and having your own domain is a simple and easy step to take.

 

Things to Keep in Mind:

When deciding on a domain to use, there are a few things you can keep in mind to help you make an informed and intelligent decision for your particular situation.

There are quite a few domains out there, including .com, .net, .co.za, .org, .uk etc.  It may be a good idea to purchase your specific name in the general and regional domain if possible.  Eg. .com as well as .co.za.  This will help guard you against Cybersquatting, or Domainsquatting.

Cybersquatting or Domainsquatting is when someone buys the unused domains, using your business name, hoping that you will need to buy it from them at a later date.. for a higher price!

You can also get a domain that is industry specific, eg. Fitness, .photography, .consulting etc. This is handy as it makes it clear what your business is all about!

There will come a time when your domain expires.  When the time is near, you will receive a renewal reminder.  You can then decide whether to renew your domain or let it go.  Should you wish to renew your domain after it has expired, this is still possible…. As long as no one else has taken the name in the meantime.  There may be a small additional fee for this means of renewal too.

What To Do With All This Information:

CONGRATULATIONS!!!

You have made it through an entire article and have learnt a great deal about domain

registration!!

The next question is….. what are  you going to do about it??

We have the simple, answer, and it’s a no-brainer….

Contact us TODAY  to register a domain for your business!  Our simple process will take a few minutes and our qualified, friendly and helpful staff will walk you through the process, step-by-step.

Drop us an email or give us a call right now to take advantage of our expertise, and take your business to the next level!

Join our Online family

How Social Media & SEO Work Together

When it comes to raising organic search rankings of your website, it is a widely known fact that content is king.

Google seeks original local content when satisfying search queries.
Plastering your page with keywords is wasting your time and effort.
But if content is king, how exactly do you get noticed and found?

The landscape of content distribution and customer relations has changed drastically.
In today’s social network world, conversation and two-way dialogue happen instantly.
Word-of-mouth marketing and customer engagement is now easily tracked through comments, shares, retweets, hashtags, and other social media actions.
But how do all of the engagement and conversational functions of social media affect search rankings and site visibility?
Below are 5 ways for maintaining a social media presence and raise of your website’s SEO.

Making Your Content Easy To Find With Social Sharing 

Google’s search algorithm interpret social signals to find quality content when providing results to searches.
Social media platforms make the distribution of content very easy so Google and other search engines quickly filter through posted content so that it can be incorporated into searches.
Search engines look at how many times a certain piece of content is is shared when deciding what gets indexed first.
The faster the content is indexed, the faster it is available to search results.

Social Reputation as a Metric of Website Quality and Authority

The search engine’s main goal is to find the most relevant answers to inquiries.
Having a well-engaged social media page actually increases your reputation and social equity in the eyes of search engines.
Building reputation through authentic engagement with your audience and sharing content that relevant to your business helps making your voice an authority in your field.
When search engines see you as someone with trusted influence on social media, you will see a boost to your content’s ranking.

Social Shares Are The Real Linkbacks

A few years ago, the number of links directed to your site was a factor in deciding whether or not your site was relevant.
But it was easy to litter your site with keyword links and make deals with others to do the same.
These black-hat SEO techniques can easily get your page demoted and search engines have had to find a different way to track and rank links.
Instead of just looking at the number of times a link appears on sites, Google now looks at how many times your content appears in Facebook posts to rate the authenticity and relevance of links.

Social Media Conversations Will Generate Content

Making content for your website can be tricky sometimes, especially when trying to engage potential clients.
Using social media, you can have a look at groups and pages to see what your target market is talking about and what is currently engaging their interest.
Monitoring and “listening in” on the dialogue of your potential clients is a great way to decide what people need to be educated about and what content topics would be helpful to them.
If you see multiple people talking about the way a product works, consider writing an article about that product and its operation to give your potential clients another way to find solutions and answers.

Different Social Media Platforms Rank Differently With Google

Having a few social network accounts for your business is key to organic rankings.
Each social network impacts your site rankings differently.
Google loves Google+ and statistics show that +1s impact your rankings more than actions from Facebook and Twitter.
Yet Google+ is often seen as secondary to platforms such as Twitter and Facebook because the audience is quite smaller than the others.
So a good rule of thumb is have multiple social streams for the best impact possible.

There are quite a few other techniques to use that creates a great ranking with the need to temp you to use black hat SEO techniques.

Why not have Reboot Websites take care of your website ranking.
We have dedicated staff that live for this and are always at the cutting edge of search engine rankings.
We have very affordable seo packages available that will yield results with our unique funnel framework.

Join our Online family 

Why Choose Us As Your Johannesburg SEO Content Company

SEO has seen some dramatic changes over the last few years and being competitive online to rank higher than your competition has become far more difficult.

Reboot Websites, which is based in Johannesburg, make it our job to stay ahead of these changes so we can keep your marketing campaigns ahead of the competition.

If you feel your online campaign is not getting enough attention, or you feel you need SEO content to drive traffic to your site, we can help you!
We know what it takes to assemble an organic campaign that will generate the results you need to see.

Custom Content For Your Business

A successful campaign online will require a lot more than top notch SEO expert, although we have those too.

To make a winning campaign you will need the insights of an experienced SEO firm who know how to apply the most appropriate techniques to the task at hand and produce a winning strategy that will give you the cutting edge advantage over the cookie cutter type strategies many other search engine marketing companies offer today.

Transparency

As the campaign starts to mature we will make every effort to provide you with regular updates in terms you can understand.
Some SEO companies hide behind the complexities of their work, we think this is poor business.
We will always inform you with the current standings of your content.

Our Content Marketing Process

A successful SEO campaign is not a sprint, it has to be paced and planned, more like running a marathon.
The better we plan the more successful your campaign will be.

We create content specific to your products and services.
All our content is created with our custom funnel process which targets a specific audience then channels them into a call to action.
As the content matures, it will always hold up with current searches yielding more results as we continue to build more content to support it.

Why You Need an Expert SEO Agency Like Us

SEO is changing constantly, and more so in recent times than ever before.
Many Johannesburg companies that do not fully understand SEO, often try to hire a cheap solutions only to get no results.

Marketing companies that rely on outdated techniques and strategies will find their attempts could sabotage their clients ability to rank as well as waste valuable time and money.

Staying ahead in this fiercely competitive world of SEO marketing requires implementing a campaign that is two steps ahead of the competition. This does not mean the most expensive campaign, but the most innovative.

By simply focusing our efforts on the latest long term marketing strategies, we are able to provide our clients with the advantage to generating qualified website traffic which could turn into more leads and revenue.

We know that after about 3 months using our techniques, your website will become far more engaged as our techniques stay true to search engine standards.

We will never use any sort of short cuts or “Black Hat SEO” in our content, which in turn will raise positive results with search engines as they will see your company as a reputable establishment.

Join our Online family

WordPress Web design – 5 Proven ways to find a great Developer in Johannesburg

The web developer field is flooded with terrible service, developers that disappear once they have your money and horrid websites.

The usual horror story..

Before we start discussing how to find WordPress developers in Johannesburg – we want to tell you a quick short story.

It’s not a nice one but it is what usually happens when people want to have a website for their company.
We really hope you don’t go through anything like this.

Since we hear a lot of horror stories from people we decided to do an experiment ourselves to see how bad the market really is.

We first tried hiring developers on Fiverr.
We set our project and budget for the website. Not a cheap one mind you, we wanted to have a 5 page website with contact forms and the like, a very standard request…

The first person we chose made a complete hash of things.
Untested pages, broken and missing functionality.
We dumped them and tried again.
Same story, only this time, they were not responsive and they wanted payment outside of Fiverr (NEVER accept that).
Then the work never materialized.

Recovering our money was a huge hassle.
We had to perform Credit Card chargebacks, and give proof that the work was never done.
The time we lost messing around with these people was huge.

We decided to try a Facebook group called “I know a guy”.
Surely we could get someone there…. right?

What a disaster!
It was the same freaking story.
We went through dozens and dozens of failed attempts of hiring WordPress developers.
All saying they could help, all too expensive and running away from the job.

This is what so many people go through.
We feel sorry for people who don’t know about Reboot Websites.

1. The Developers Site

This one is pretty easy but sometimes overlooked.
Head over to the developers website and take a look how it is designed.

The key to seeing if this developer is right for you is to see how much flair and beauty the website has.
The developer’s site should be fair more animated and colourful than what would be found and a normal business site.

Remember that usually they will be making a website with less impact and flair than their own, so if their site looks standard and uninspiring then yours will definitely look worse.

2. Existing Portfolio?

This is a bit of a controversial topic.

While it’s great to see a developers existing work a lot of developers (including us) are opting not to display their handiwork.

Why not to have an online portfolio

Like we said before, the web developer field is full of horrid developers.
Having an online portfolio gives them access to existing client.
These developers then con the client into believing that their work is better and proceed to steal money from that client and leave them with something that was worse off than what they started with.

We do want the best for our clients and would gladly recommend WordPress website developers on the Johannesburg area is they wanted to try someone new.

So if you find a WordPress developer in Johannesburg that doesn’t have a portfolio on his site than ask him to give references of existing customers

3. References 

Speaking of references, a great way to know the WordPress developer you found is right for you is to speak to existing clients.

If the clients give anything less than an over the top recommendation then perhaps look around Johannesburg for another WordPress developer.

4. Service after the sale

After service is just as important as the site itself.
A great Johannesburg WordPress developer will treat every website he creates as his own baby.
The developer would always check in with the client and see how the site is performing.
Perhaps give advice or free tutorials on aspects of the site that the client doesn’t understand.

So when speaking to his existing clients, find out what the after service was like.

5. Money – before or after the project?

So many WordPress website developers in Johannesburg want a huge deposit before starting the work.
The prospective client has to go on faith that this person is not going to take their hard earned money and run.
The client also has no idea what quality they are going to receive either.

Don’t like some aspects at all?
Tough luck there, a lot of developers will charge extra to change the work done.

Personally, Reboot Websites , hates this approach.
We believe in the old way of doing honest business.
You buy an existing product.

Why must you pay for something that doesn’t even exist yet?

Do you go to a vehicle manufacturer and tell them to sell you a car, you are not sure on colour or how many doors or how it even looks like, but here is money so go make something..
No of course not, you would look to see if the style suited you and the car was reliable before even hinting at buying it.
So why does that not apply to a website?
What makes it so special that you have to go on blind faith of the end result?

Reboot Websites knows that true WordPress website developers will only think about money after the creation of the product because their skills are decent enough that the client would gladly pay.

So see whether the WordPress developer is more interested in money or making the client happy first.

There you have it

Seeing as you have been reading this, you are in good fortune.
You don’t need to search for a WordPress website developer in Johannesburg as you already have found a company that ticks all the right boxes when searching for one.

Our designs are ahead of the curve, error free, and we dedicate ourselves to your business in ways no one in the web design field will do.
Our prices are untouched and our service and support are of the highest grade possible.

Join our Online family

Having a well designed website

Businesses are slowly but surely recognizing the importance of having a well established website.

It is not enough to just ‘appear’ online, there is so much competition on the internet that you need to ensure that your web design can stand out from the rest and give a great user experience.

A well organized and originally designed website is essential and can do wonders for your business while on the other hand, a site that is quickly and cheaply slapped together can do a lot of harm and discourage your potential clients from using your services.

Web design to retain traffic

You will never retain traffic for your site if it’s ugly, non-functional or a generic template design.
Having a web design that’s geared towards your exact target market is essential.

Design to impress your target audience

You might not be aware of it but your sub-conscious plays a huge role in determining your visit to a website, so implement some great attention-grabbing techniques into your web design.
A great web design will absorb your audience without them even knowing it!
An ill-designed website will only initiate feelings of unease which will result in negative outcomes.

Web design to entice

A unique designed website includes incorporating strategically structured content into the layout. Visitors scan pages before they are persuaded to actually take their time and read it.
So be clever and emphasize key words or phrases that are important to your business.
If a page provides its visitors with thought provoking and interesting info then you will build a positive impression to the website visitor.
On the other hand, if you generic or poor web designs you will most likely reject the very target market you were appealing to.

Web design to satisfy your users

The audiences of today seek instant gratification when browsing a website.
Your web design has pin point what your visitors are looking for in a very short amount of time.
Using images that will convey the right message are more important than the actual written content.
Text and images complement each other to reach the objective of the web design.

Quality is key

Lastly, remember quality really is the key.
Hire a photographer to take professional pictures of your product or service.
If you have bad photos of your product then the likelihood of selling that item is near to non existent.

The same is said for your web design.
So spend that extra money on a high quality and original website that will tick all the right boxes with your clients.

Once you have decided to make your website, ensure that you do it in the most beneficial manner. Look for a web design company that can offer you an original and well-implemented website that can actually give you a return on your investment.
Skip the home-made website idea and avoid unbelievably cheap offers, rather spend a little more and trust a company that will get the job done for you in a method that is most pleasing!

Having a quality online presence is necessary if you want to succeed in the online (and offline) world. So why not try out Reboot Websites

We can take on any business type have create a web design that will leave your competition jealous.

Join our Online family

Why do I need a Professional Web Designer?

I can do whatever a professional Web Designer can!

Wix & SquareSpace are free and easy!

The reality is people don’t understand the different aspects of web design.
There are a lot of “Developers” that don’t know either, the web design field is filled with amateurs.

So let’s go through a few aspects that professionals go through when doing web design..

Responsiveness

Professional web designers test their layouts on pretty much all devices they can get a hold of.
A good looking site on a laptop doesn’t have the same look and feel on a cellphone in a lot of cases.
So checking each content block and testing it is vital.
Templates can’t catch and fix everything by themselves so having someone who knows what they are doing is needed.
The last thing you want is for a customer to visit a broken and odd looking web design.

Uniqueness

The Free editors like Wix or SquareSpace use templates.
This means that you and hundreds , if not thousands, of other people are using the same web design.
There is no feel for your company or pride of your work as you are using a generic web design.
Google, too, is not fond of these types of designs. Google will actually rank you lower than original sites for using templates.

Complexity

If you have unique requests or needs for your new web design then you will need a professional to create this, or at least know where to get the best option for you.
Template designs don’t cater to individual requests so you will be forced to not have something that could be vital to your website.

Long term Performance

Template designs have poor to sub standard SEO design layouts.
So Google will eventually just not rank your site at all.
A good web design will have the base SEO setup and have good channels in place to build rankings.

Dedication

A website on it’s own on the internet will not really do anything, nor will it funnel potential customers.
People are under the assumption that websites work for you by themselves.
The truth is that websites need work too.
You need a person dedicated to keeping the site updated and publishing new content in order for it to work for you.
If you don’t have the time yourself or have someone in the company to do this then a service package is the only way forward.

So What now?

The best way forward is to let a professional help you.
They live and breathe web design so they always have their ear to the ground in latest trends or when Google decides to change how they find websites.
A professional won’t design a site and let it just gather dust.
Why not speak to a professional at Reboot Websites and see the difference you will get when trusting designers like ourselves.
Our website packages are all based on long term relationships only.
We don’t want deposits and we don’t hold you at gun point to crazy contracts.

Join our Online family

Cheap Web Design VS Great Web Design

Everyone wants the best deal when shopping around for something.

For some reason though, they lose focus on a good deal and aim for the absolute cheapest web design possible.

Unfortunately this presents many problems when it comes to web design.
Anyone can make a web design that costs next to nothing to produce, but whats the point of having such a website?
It will never generate traffic for your business, it will look generic and cold with little content.
It will literally be money gone down the drain, which will lead people to believe that websites are a waste of money.

Let’s not forget the “Designers” who agree to do such sites.

  • They only care about the quick pay day.
  • They do not care about how you will rank in Google’s search results.
  • Once the deal is done, they are gone. Good luck trying to get hold of the “Developer” afterwards when things are going wrong..
  • They won’t change sections of the site once their quick slap-together is complete, you have to take it as is.
  • Once these “Developers” take your deposit for the web design, most will take their time in actually doing the “work”
  • Forget about any custom work or something that is not already in their template they use, they will tell you it can’t be done or try charge ridiculous prices for adding that particular content in the web design.

Reboot Websites takes a very different approach to web design.
We are cheap, there’s no two ways about it, but we aim for the lifetime cycle of the customer relationship, we don’t make any quick sales.

Our mission is to provide a helping hand not just a great web design.

It’s why we regard and treat every client like FAMILY.
We don’t care when you need help:
If it’s 1am and for some reason you need help with the website, WE WILL BE THERE.
Struggling to create ideas for articles for your blog on the Weekend? CALL US!
Want the price lists updated 20 times a month on the site? Well then, send that new sucker over 31 times a month, IT WILL GO UP THAT DAY!
Want the pictures on the  home page of the web design changed twice a month, NO WORRIES!

It’s actually not a joke, we really do that for our Reboot Family.
Want proof? Ask us to send client contact details, they can tell you themselves.

At R399 per month and NO DEPOSITS, why would someone want to go for a fly-by-night developer when Reboot Websites is a call, click, whatsapp, email, smoke signal or Morse code beep away!

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Pros VS Cons of a WordPress Web Design

Having a web design that truly reflects your business and passion of your field is an absolute must.

But entering the online world the first (or even second or third) time can confuse most people.

First off, you are going to need a CMS (Content Management System).
This bad boy makes it easier for you to organize and edit pages, pictures, content, etc.
There are a few out there but we are going to concentrate on WordPress today.
Why?
Well no one is giving an honest review about it.

So Let’s get started..

“It’s the most popular CMS in the world for web design“

This is true, but popular isn’t always right. WordPress is popular because it’s free, not because it’s the best.
It has a great community that are always publishing new themes and plugins to make a website visually appealing.
It in it’s standard form it has been hacked a few times but they are always working on making it more secure.

The strength of WordPress when using it for your web design is that it’s a strong blogging platform.

“Why do I want to blog? I just want a website“

Well you need to blog, and blog as often as possible.
If you want a Website to work for you, you are going to need to work on the website and make as many articles as possible on what your business does.
Doing this makes Google think you know what you are talking about.
So when someone is looking for a product or service that you do, Google will remember that you know that product or service well and place you high in the search results.
That is the power of the blog and no business can really afford not to have one in their web design if they want new customers.
WordPress is perfect for this and google likes how WordPress structures these articles.

“WordPress makes it easy to create beautiful pages and articles“

I don’t know who came up with this crap but somehow it stuck..
Now I come from a Hacking background, I’ve been featured in the SABC News for cutting edge tech I created for the South African Police Service.. and let me tell you, the first time I went into WordPress I felt like how my mother feels when she uses her Cell Phone ..  I was F-ing clueless as to where to start or even make something look nice..

So no. WordPress is NOT easy and intuitive.
It’s irritating in the beginning and you have to spend serious time researching tutorials and the like to make a web design that looks a little bit better than a 5 year old drawing a stick man.

BUT having said that, it IS easier than the other options you have for a CMS so you’re kinda stuck with WordPress, another reason its more popular than the others.

“It has the largest collection of plugins and themes“

Yip, that correct too.
But what people don’t tell you is that 90% of these are badly coded.
So badly in some cases that you can lose all your work on a web design because that one plugin messed with the actual structure of WordPress making it not work at all, even if you remove the offending plugin, that WordPress installation is destroyed and so is the web design you were slaving to make.

Some plugins make your web design really slow.
I don’t know why these people don’t perfect their plugins when releasing them but this happens a lot.

So selecting plugins for your web design can be very tricky when you don’t know them or haven’t tested the performance of them.

“WordPress wasn’t built for e-commerce needs“

Well actually it’s not built for anything other than people talking about themselves to be honest.
But thanks to the community around it, it evolved into a decent base platform to launch any web design.
The big contender that makes it possible for an online store web design is WooCommerce.
Adding this plugin makes WordPress great for an online store. Especially when you use the blogging feature WordPress has to get the word out on the net about your product you are selling.

Now I know you are thinking that I dislike WordPress based on what you have read so far.
But to be honest, it’s grown on me quite a bit.
Gone are the days of Reboot Websites making HTML web designs for Clients in general.
Especially seeing how important it is for companies to have the blogging tools that WordPress has.
WordPress also saves time when building web designs because it is already built to be responsive and mobile friendly, once you have built the web design you just have to test and tweak out bugs that might be around.

At R399 per month, why not consider Reboot Websites to make your WordPress web design for you. With the after sales service you get once it’s live , you will definitely stand out from your competitors.

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How a Beautiful Web Design Will Subconsciously Influence Your Visitors

Web design is an art form.
The balancing act of absolute beauty, speed, user experience and the user’s psychological impression.

All that tied into the digital age’s instant gratification stance makes for a very challenging project in creating the perfect web design.

Within seconds of a visitor landing on a page of your site, you have to establish that YOU are the business they were looking for.. Seconds! ..

Trends of late have been to simplify web designs into a “black on white” design, minimal pictures for speed, and wording almost as long as the bible for SEO searches.

Wow.. Sure sounds like a site I’d enjoy visiting..

Let’s be honest here, the less said the better, I’m not interested in reading about when a company started , when an employee hit a sales target, that there are 20 locations in the country.

I want to know:

  • Do you have what I’m looking for?
  • Is the price of the product competitive?
  • Are you close to me?
  • Are you open when it’s more convenient for me?

Anything other than that when I’m searching for something adds to the “click the back button, look at someone else” feeling I will get while skimming over the web page.

“Skimming” is the most important word when starting a web design.
No one starts on word one and reads till the end when visiting a business site.
So creating the web design in a way to grab the visitors attention just a second longer is vital!

How is this done?

  • The layout of each page has to keep to the point of that page.
    If it’s a product then just talk about that product.
  • Don’t include other things that would detract from that product.
  • Have great pictures of the product.
  • Don’t put too much text for that product, the text content needs to be clean and very quick to digest.
  • If there is a lot of information about the product then separate each aspect into sections with clear headings.
  • Lastly, make the web design as a whole look as visually stunning as possible, people always stop and look at a page if it grabs their attention so a beautiful and animation rich web design layout is what you need.

Things like “About the company” should have their own pages, if a person is interested, they will look by themselves, so no need to put that anywhere else in your web design.

Elements like “Contact Information” should be on every page though, this is VITAL because if the visitor likes what he sees then contact information should be on hand immediately without the need to click to another page, this adds to the “User Experience” aspect of your web design.

So don’t be shy about adding plenty of pictures and videos to your web design, and remember the less text the better!

Of Course this is just the basics of a beautiful web design and you will need a lot more to perfect each page, but with this foundation and principles you can’t go wrong.

Why not let Reboot Websites do this for you, contact us todays!

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